Who did it Impact After Google Algorithm

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August Update : Google algorithm update rolled out, Who was 

impacted by this update? And how to rectify it?

Did you just hear about the August update? On the first of August, a grand Google search algorithm update rolled out and it’s named the Medic Core Update. According to Google, it’s a global, broad and core algorithm update which is based on a lot of analysis and there is ample focus on health and wellness vertical sites. But, again many other sites have been affected due to this update. Google stated that you cannot fix your website at any cost, therefore simply focus on creating a great experience, offer refined content and make the site more useful. The name of the update itself echoes that it’s mainly for the medical space.

Purpose of This Update

The Google Update on 1st August 2018 was a big hit and Google showed the ability to determine the E-A-T for a site. E-A-T stands for Expertise, Authoritativeness, and Trust. Google is mainly tried to filter those websites that are trustworthy for the audiences.

The ones impacted from the August update

August is healthy, August is nice but for some, it was not a great month. As it’s a global kind of update, websites belonging to every type and niche has been affected. Do you know what YMYL is? It’s Your Money Your Life and the pages here aim at life events and money. According to the guidelines of Google raters, they are defined as:

• Pages that ask for personal information which have chances of being used for identity theft.
• Pages used for different monetary transactions or pages that lets you purchase something online.
• Pages offering health and medical information.
• Pages that render advice on important life decisions like home, parenting etc.
• Pages that offer financial or legal advice and deal with life issues or your future happiness.

So, the majority of these sites either saw profit by a few points or suffered loss of few points. Mainly finance and health pages have been affected but the list extends to educational, e-commerce and also automotive websites. After an update is rolled out, it takes a couple of weeks to get a hit about the result. SEO experts have observed that the YMYL sites have definitely been affected but a lot of sites under niches nutrition, diet and medical device are heavily affected.

What to do if you are affected?

In case you are an affected YMYL site owner, you can do these things:

• Display all the E-A-T (Expertise, Authoritativeness, and Trust) – Design an ‘About Us’ page that contains various reasons why your business is the most authoritative. You can mention the awards and accolades won, rich experience, recognition from the press and more. The aim is to impress the audiences and Google using relevant and authentic information.
• Display the author – Each and every article in your website must have a listed author. The listing must again link to author bio that speaks about their skill, trustworthiness, and reliability.
• Uplift the reputation of your business – This can be done by getting press coverage but again Google can highly identify parts of the websites written by paid journalists versus staff journalists who are really uncovering the reports. Another way to improve the reputation is to foster user reviews across the internet, increase the testimonials and more. You can always get in touch with a website development companies in Bangalore that can help you in reputation management.
• Confirm that you are selling the best products – You cannot afford to sell a product that is spammy, sketchy or even harmful. If you do so, there would be so much negativity and ranking drops. In most of the niches, there is heavy competition and bad reviews can completely shut the doors of your online business. You must address the issue related to any real user leaving a negative review.
• Build product credibility – In case you are selling a product related to health, medical device or diet, make sure there is ample information on the internet about the product. Improve the product credibility and reliability by promoting reviews and generating discussions. Focus on creating a marvelous product so that people can’t stop praising it.

Final words

According to the experts, this Google algorithm update has affected the local results and the organic search results as well. The YMYL sites have been affected but it’s actually broader. Expert Barry Schwartz who coined the name Medic for the update says that a huge number of websites belonging to the medical niche has been affected but this update does not go outside the niche.

If you are running an online business, you cannot handle everything in-house. Hire the services of an expert website development company in Bangalore so that you get the best solution.

How to create the best design

How to create the best design for smartphone users

One should be aware of the technicalities related to hardware and software of the smartphones before attempting to go for designing of smartphones. According to website design and development company in Bangalore, the experiences of the users are directly influenced by the offers provided by the designing. Greater the knowledge you have regarding the device, the larger will be your ability to use various different features present in our device with much ease and fun.

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Smartphones have earned a commendable importance being the most famous device with internet access in no time. This has offered bigger job opportunities to jobless people who can earn by developing mobile apps and websites etc.

Let us look at some of the best features for designing a smartphone which are mentioned below:

1. The software development

It is usually done with the help of two types of operating systems i.e. Android and iOS. The Android has been considered as the topmost used operating system for smartphone and it has been becoming better for years. On the other hand, the iOS is surely for the Apple iPhones users, therefore, it is more expensive to use.

2. Hardware development

The functioning of a smartphone resembles much like that of a computer but in a shorter form. The smartphone is composed of the similar parts as that of computers like memory and various processors. The smartphone has certain specific systems of hardware which cannot be found in computers. Let us look at some hardware components which a designer must always consider while designing a smartphone which is as follows:

Touchscreens

While framing a design for touch screens, two important things must be kept in mind. Firstly, the touching sensitivity which is essential for resistance to harmful environmental conditions and also is responsive to touch. The screen also determines the thickness of the phone. Secondly, the resolution quality seems to be an important feature which is linked to the consumption of power.

GPS (Global positioning system)

Almost all the smartphones, except exceptionally lower budget phones, comprise chipsets of GPS which provides the information regarding the location of the smartphones but the accuracy might vary. Therefore, designers have to look for the location providing services for some items.

Accelerometer

It is not a compulsory feature of all the smartphones. Its major function is to access the movement speed of the mobile phone and account for the direction of the movement of the smartphone. You are well aware of this feature if you have downloaded a health-related application in which the function of a pedometer is very common.

Camera

The o-board cameras are the most commonly present feature in all the smartphones available in the market. The quality of the camera may vary within different smartphones according to the budget range of the customer. The camera quality can be accessed on the basis of two components- resolution and availability.

Heart rate monitor function

Those designers who are putting more focus on health applications for smartphones are recommended to design a heart rate monitoring function in the smartphone.

Fingerprint sensing

The fingerprint scanning option is the most prevalent features of the upcoming smartphones nowadays. The technological advancements have led to the discovery of recognizing the user by fingerprints. It is very much appreciated by the users.

The icons formation

The designing of icons should be done in such a way so as to avoid the complicated symbols and labeling of the icons must be easy for the understanding purpose of the user and also, the size of the icon should be taken into consideration as the extra small icons are inconvenient to use. You can hire the Mobile Apps Development in Bangalore for designing the mobile apps and websites.

Conclusion

We should always keep in mind all the age groups of the population while designing a smartphone because the elders face more difficulties while operating a complicated smartphone and the features should be designed in such a way that the smartphone must actually be purposeful for them. The best designer is the one who keeps in mind both the physical as well as psychological characteristics of the users in mind while creating a smartphone.

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7 Ways to Improve Your ROI

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7 Ways to Improve Your ROI with Seasonal Web Pages

The main advantage of seasonal web pages is that it has a high potentiality to get high Return of Investment (ROI). So if effective strategy is implemented then there is a great chance that you receive higher profit than what you could have gained from other web pages. The main objective of Google search engine is to make useful content available to the public. As such it is very important that you make your web page as effective and useful as possible. That is the reason it is always advisable to approach the best web design & development companies in Bangalore as they know all the tactics to make you seasonal web page a success.

The following are some effective strategies which almost all SEO Company in Bangalore applies while making a seasonal web pages so that the ROI of the company can be improved:

1. Making Content with Multiple Goals:

While creating the content for the seasonal web page it is necessary that you aim to make the content in such a way that it would be used for various purposes. You should not only target to improve your brand relationship but should also aim to attract new traffic to your website as well as you should also use it as a conduit that will help you to earn more and more conversions from your existing visitors.

2. Stick to the Main Topic:

While making the seasonal web page it is every essential to concentrate on the main topic. It is true that more content on the web page gives the reader more opportunity to know more about you company but if the content is not valuable to the reader then the effort of putting more content will not only go waste but can also do harm than good.

3. Focusing on Evergreen Content:

While developing seasonal web page it is important that you concentrate on the evergreen content rather than focusing on that type of content that are subject to change as evergreen content has a high chance of paying off consistently over a longer period of time.

4. Exploiting the Opportunities for Free Distribution:

It is very essential to distribute your content to all free social media platform such as Facebook, Twitter, etc. his will help in boosting the piece of content that you create.

5. Reusing the Content:

It is essential that the content once created should not be doomed to become stagnant for the life time. You should try to revisit the previously created content and there is no harm in reinventing or reusing some of the piece of the content that you have created in the past. This will help you to create the content in easier way as well as in a very short period of time. This will, thus, plays a great role in getting higher Rate of Investment (ROI).

6. Letting User to Create Content for You:

It is also very essential to permit the user to make create content for you. You may be surprised to know that by creating a user-driven forum you can permit all the users who visit your web page to create, submit as well as answer user’s question or even sponsoring the content on the social media. This will help you to get some new and useful content at a lower cost. You can organize those contents that are given by the user and process the information and apply it in the content of your website. Thus, it will help you create the content in the most cost-effective way.

7. Making Content at a Cost Effective Rate:

You should make content of your seasonal web page with a specialist content writer. Because the success of your seasonal web page will actually depend on the quality of the content. But at the same time you should not try to make content for the lowest possible expenditure. So, what you can do is that rather than going for a cheap content writer you can provide some assistance to the content writer so that their efforts are minimized and they can complete their work in a short period of time.

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How to Boost Your Revenue

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How to use SEO and content campaigns to boost your revenue?

Search engine optimization is a dynamic technique. Today’s search engine implement smart algorithms so is the importance of content in the digital marketing. The website requires human touch along with the optimization techniques implemented with different digital marketing tools to generate more revenue. The current article is all about how to use content campaigns along with SEO to boost revenue from the website.

A business owner can generate their revenue from the website only when the potential traffic diverted to the website is converted into a customer or client. Both content marketing campaigns and SEO go hand in hand in boosting the revenue generation from the website, the ways to make it possible are discussed further.

Content Campaigns to Boost Revenue:

Content marketing educates the customer about the products and services offered by the business even before they reach the salesperson to know some vital information. With the content marketing campaigns run by best digital marketing company in Bangalore, the buyer journey of making a purchase decision is complete even before they reach the salesperson. However, you should have a proper content marketing plan in place before you proceed with a content marketing strategy which needs you to have a clear understanding of your business goals and target audience. Just parking the good content on the website will not help you generate the revenue. It is fact that good content on the website will help you improve SEO but not generate the desired revenue. You should make content distribution a part of your marketing strategy. Distribute the content across different platforms and make it finable by the target audience. Audience perceives the content as value when you can embrace that idea, you can generate good revenue through content campaigns.

Make sure you drive the traffic through content marketing campaigns to a custom landing page rather than a regular webpage. The more relevant page traffic is diverted to more are chances of increasing your revenue through content marketing. If you are assured about generating compelling that could motivate the audience, including a call of action button that tells them what to do when they want to find more. Once you get the contact information of the target audience, pass it through the sales funnel to use the content further to motivate the customers to take the purchase decisions and promotions.

SEO can help in Generating Revenue:

SEO is all about increasing your search engine rankings and gaining the attention of the potential customers. With competition getting tough, you should make an efforts to implement an SEO strategy that won’t obsolete quickly. With the changing dynamics impacting SERPs, it is important to adjust SEO strategy 2018 by identifying the trends that can be leveraged. Your SEO strategy should be focused on answering the relevant question rather than proving lengthy content targeting keyword. You should make sure to implement traditional SEO campaigns like local SEO to capture revenue in the local market before you turn global. Gaining top ranking in the organic results for the global competition is a time killing the process and a tough game for the start-up company. You can implement SEO strategies like SEO services company in Bangalore helps to stay on the top of the search results in no time even for the global competition. These paid SEO strategies help you gain the attention of the potential customers in no time. Your content marketing campaigns that are part of SEO should be built around uncovering the user intent rather than the generic content that is promoted targeting the keywords. Things in the online world are bound to rapid changes. You should focus on building a small iterative process rather than big time-consuming ones. This strategy would help you make the effective measure whenever possible changes are to be made.

However few self-answered questions will help you understand if your SEO strategy is working right.  You should measure if your SEO strategy is generating quality leads and Is there a rise in the number of conversion with the changes made in the SEO strategy. It is also more important to ensure that your SEO strategy is cost-effective because your ROI on the digital marketing efforts needs to satisfy.             

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How to Choose a Good Linking Partner

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What is linking?

Linking that means one website is referring to your one particular webpage. This is different from outgoing link from your website. Inbound is also the linking strategy where you can internally link your own web pages and that will help you to rank freely.

When any digital marketing company conducts a survey to the linking team they ask, “What are the challenges they are facing? Their answers are always about finding the recourses.

Recourses that means they are finding new ways to get the link or finding a new website to get the link.

When you start building links, it is not necessary that you will find the website in top 10 in SERP, but it also can happen that you find five sites in top 20 SERP (search engine result page) results.

When you are doing these things on your own it is very tough to keep the hopes alive. Here I am giving you some useful tips for a good linking partner;

The client can give you ideas:

We have seen very few clients who do not know their potential keywords. According to the SEO services company in Bangalore, we use their website information to get the primary keyword related to the business.

When you do research regarding any activity or on any project, make sure you have everything noted. You can provide pre SEO questioners to the client, in that document you can cover all your questions that you would like to ask as an example

• Is there any keyword that does not seem to be converted?
• Is there any keyword that you did not mention in the content?
• Is there any keyword that you feel are valuable for your business?

Whatever your primary keywords are you can try to improvise it and use the variations too. That will help to rank the website on the primary keyword if you are using the variations in the content.

Copy Your Competitors

It is not like that, you have to take the same link what your competitor took, nor do you need some kind of content.

When you are doing an audit of the competitors, you can see where they are taking the high-quality backlink and you can try to take the link from there.

While doing the audit of the competitor if you find the website, which related to the content you also, can try to publish your content or article there.

You can use the tools like AHREF or Semrush to audit your competitor’s backlinks that will give you the insight and you can do high-quality marketing.

Content Marketing

For us, content marketing is the best way to get the genuine backlinks from your content. You can use the Guest post or a Web 2.0 activity to get the high-quality backlink for your website. You also can use the link exchange technique to get the high-quality backlinks.

Content marketing can be very much helpful if you have genuine content and user helpful content. It will help you to get the quality backlink from the high authority website.

Relationship Building

With the good link building, you can also increase the contacts for your business or you can make your network strong. You can start using social media platforms to learn and understand the linking techniques.

You can use blog comment, forums, and other platforms to start the conversation regarding your concern. By doing this you will get the new update and news.

Use Blogging Platform

According to the digital marketing company in Bangalore they said; you are not supposed to make one blog post for only the linking prospect, by doing these you are wasting your time and it will not be going to benefit you much.

If you want to keep your blog alive then you have to keep it updated from time to time. This thing will help you to increase the traffic, you can get more relevant users to your website, and it will give you quality traffic.

In short, these are some linking strategies that you can use and try to earn some quality backlink.

Guide to Increase your Conversions

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The Ultimate Guide to Increase your Conversions with Dynamic Content

New technologies are now aiming to customize the online experiences of the customers keep in mind their preferences and requirements. This is now shaping the digital marketing arena recently, experiences related to individual viewing are so important now. Most of the time, terms like recommendations and customization are linked to these techniques. Basically, the science is about altering and displaying dynamic content, related to user signals. Dynamic content gives better conversion as it makes customer experience intuitive and relevant. Majority techniques function by taking off lots of useless information made available to the visitors. Users can become more logical in their discovery process.

You must also note all technologies and tools mentioned do not need advanced data analytics functionalities. Generally, they need a structured and well-maintained customer database. This is the reason why dynamic contents are most of the time:

• Are extensions, basic parts or even plugins of a CRM
• Connected to a CRM via API
• Assemble different databases which can be integrated with a CRM or even not connected to. These databases collect user data automatically

How to increase your conversions with dynamic content

Here are the 5 best ways to do so:

1. Personal recommendations that are data driven

In all these years, recommendation engines attained much priority, mainly Netflix, Amazon and other big houses that craft personalized content. You must know that recently Netflix took an estimate of their recommendation system and it’s worth a $1 billion every year. The ‘recommendation box’ from Amazon is also superb as they take users through buyer’s journey seamlessly. Basically, recommendation systems are not only used in E-commerce but also travel websites, content portals and dating sites. The thumb rule is if a website features and also sells any particular thing in abundance, the business can prosper from utilizing a recommendation system. These engines are the mastermind behind the dynamic content. SaaS solutions are coming up so that businesses can earn more profits from recommendation systems. There are 3 kinds of tools that rely on the heaviness of resource and depth of integration and the expenses:

• E-commerce plug-ins and add-ons
• Customer Integrated Systems
• Self Service Systems

2. Better website search with dynamic content

Search is now a very important element of navigation and the kind of website search can have an effect on the conversion rates. Dynamic content is a good choice; it has the power to optimize your site search so that you gain more conversions.

3. Dynamic banners

Are you feeling low because a user has left your website? You have put in so much effort and time to optimize user journey so why would you quit? Dynamic banner ads are the border of dynamic content, mainly used to keep up the steadiness of experience also after a visitor leaves a website. These basically come with retargeting, a fine alternative to static banners and clumsy text. These ads are not displayed on the website but mainly in other offsite channels. It’s a great way to boost conversions.

4. Call-to-actions that are dynamic

The call to action button plays a very crucial role in any online business; it establishes a direct connection between the business and the customers. Customer relations with CTA forms allow subscriptions, conversions, form submissions and more. It's basically about user actions that are measurable and valuable, it contributes to sales activities. Dynamic CTAs restructure user journey right from primary interaction to conversion.

5. Witty pop-ups

The intelligent pop-ups show up dynamic content on the basis of more number of ad-hoc signals like the time spent on a specific page. A properly timed subscription form, a discount offer or a small reminder about the items lying in the cart can save conversions. This is about reacting at the right time. There are conditions relying on which these pop-ups can have dynamic content, like referral source, geo-location and different levels of engagement.

Conclusion

There are more tools that help to utilize dynamic content for boosting conversions by designing an instinctive and meaningful UX. Al you need is to hire a premium web designing company in Bangalore. This piece is a must read for all marketing experts who wish to utilize dynamic content or improve their current practice. The abundance of customized technologies and dynamic content are two best and the most exciting features of online marketing. So, start investing in dynamic solutions with Nexevo Technologies.

Organic SEO Case Study

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Organic SEO Case Study: How to Get a #1 Ranking (2018 Update)

According to an organic SEO case study, it has been observed that the website which has got the first rank on Google receive around 95 percent of the online traffic whereas the rest of the websites receive only 5% of the online traffic. The Search engine Optimization is a process by the virtue of which the online trafficking on your website can be increased on the Search engines ranking pages. There can be various ways through which the page rankings can be enhanced without using paid tools provided by the search engines.

Let us see the top 5 tricks that may help the SEO beginners to work on their website for achieving the topmost ranking in Google search Engine which is mentioned below:

1. Creating Authority Backlinks

One of the most crucial steps to get a high rank on Google is the building of a White Hat Authority Site by creating Authority Backlinks. This require lot of efforts, but it is the most imperishable and durable step to achieve the highest rank for your website. You can do this simply by creating data heavy content, putting a lot of links and posting images, videos and other snaps. You should insert both internal and external links as it exerts a positive influence on the online visitors of your website.

2. Follow a checklist

One should always maintain an on page and off page SEO checklist by moving ahead through step by step. You should keep in mind the most effective SEO Techniques such as the conduction of proper Keyword research by making a thorough understanding of what do people prefer to search the most and how to use them effectively in your webpage content. The proper formation of URL and insertion of keyword in URL as it is the first thing which the search engine keeps in mind before ranking your website, Alt tags insertion in Videos and images, updating content on a regular basis etc. You can also hire seo service company in Bangalore for accomplishing this task.

3. Be aware of the ranking algorithm of the Google search Engine

According to the Study done in 2018, there are various Google’s ranking factors that you should be aware of such as the security of the website, Whether the websites are mobile friendly or not, the quality of the content is very important, what is the opening time for your web page, The length of the content of your webpage also matters, whether you have created the authority backlinks in your website etc.

4. On page SEO should be given priority

SEO best practices include the right targeting of keywords so as to become the excellent performer amongst all. Optimization of title tags is very important and makes sure that the title tags are comprehensive, and must contain the keywords, avoid stuffing of keywords. You can also refer to the SEO for Ecommerce Sites if you are an Ecommerce company and building your website for your product. Scheme markups are also an essential practice which differentiates your website from your competitors and is very helpful in attracting the visitors on to your website. It also enhances the understanding of your webpage content by the Google search engine.

5. Do not forget fix your penalties

Make sure that if your website is malfunctioned, then it becomes useless to continue spending time an efforts in its maintenance. To recognize the mistakes and the loopholes, you should firstly analyze the internal links on your website. To accomplish this, you can refer to the various tools such as Ahrefs, SEOprofiler etc. You must clean your link profile by using either of the methods such as manual links removal or by using Disavow tool by Google. Diversification of the anchor text is vital to create a natural link profile. You must refer to the best SEO updates in order to be completely aware of what all factors are important.

Therefore, these are the top 5 ways through which the Google rankings can be improved. If you are looking for digital marketing of your website, then you can also hire Digital Marketing Company in Bangalore. These are the top 5 most effective tips for SEO 2018.