Organic SEO Case Study

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Organic SEO Case Study: How to Get a #1 Ranking (2018 Update)

According to an organic SEO case study, it has been observed that the website which has got the first rank on Google receive around 95 percent of the online traffic whereas the rest of the websites receive only 5% of the online traffic. The Search engine Optimization is a process by the virtue of which the online trafficking on your website can be increased on the Search engines ranking pages. There can be various ways through which the page rankings can be enhanced without using paid tools provided by the search engines.

Let us see the top 5 tricks that may help the SEO beginners to work on their website for achieving the topmost ranking in Google search Engine which is mentioned below:

1. Creating Authority Backlinks

One of the most crucial steps to get a high rank on Google is the building of a White Hat Authority Site by creating Authority Backlinks. This require lot of efforts, but it is the most imperishable and durable step to achieve the highest rank for your website. You can do this simply by creating data heavy content, putting a lot of links and posting images, videos and other snaps. You should insert both internal and external links as it exerts a positive influence on the online visitors of your website.

2. Follow a checklist

One should always maintain an on page and off page SEO checklist by moving ahead through step by step. You should keep in mind the most effective SEO Techniques such as the conduction of proper Keyword research by making a thorough understanding of what do people prefer to search the most and how to use them effectively in your webpage content. The proper formation of URL and insertion of keyword in URL as it is the first thing which the search engine keeps in mind before ranking your website, Alt tags insertion in Videos and images, updating content on a regular basis etc. You can also hire seo service company in Bangalore for accomplishing this task.

3. Be aware of the ranking algorithm of the Google search Engine

According to the Study done in 2018, there are various Google’s ranking factors that you should be aware of such as the security of the website, Whether the websites are mobile friendly or not, the quality of the content is very important, what is the opening time for your web page, The length of the content of your webpage also matters, whether you have created the authority backlinks in your website etc.

4. On page SEO should be given priority

SEO best practices include the right targeting of keywords so as to become the excellent performer amongst all. Optimization of title tags is very important and makes sure that the title tags are comprehensive, and must contain the keywords, avoid stuffing of keywords. You can also refer to the SEO for Ecommerce Sites if you are an Ecommerce company and building your website for your product. Scheme markups are also an essential practice which differentiates your website from your competitors and is very helpful in attracting the visitors on to your website. It also enhances the understanding of your webpage content by the Google search engine.

5. Do not forget fix your penalties

Make sure that if your website is malfunctioned, then it becomes useless to continue spending time an efforts in its maintenance. To recognize the mistakes and the loopholes, you should firstly analyze the internal links on your website. To accomplish this, you can refer to the various tools such as Ahrefs, SEOprofiler etc. You must clean your link profile by using either of the methods such as manual links removal or by using Disavow tool by Google. Diversification of the anchor text is vital to create a natural link profile. You must refer to the best SEO updates in order to be completely aware of what all factors are important.

Therefore, these are the top 5 ways through which the Google rankings can be improved. If you are looking for digital marketing of your website, then you can also hire Digital Marketing Company in Bangalore. These are the top 5 most effective tips for SEO 2018.

Control Your Online Search Results

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Top 10 Tips and Rules to Control Your Online Search Results

Do you want the most relevant search results to appear in Google? Then here are Ten simple ways to do it.

Dominating online Search Results demand some special skill. To know what it takes to get it, we looked for the best Search Engine Optimization Company in Bangalore. To start with, we started our search with the keyword ‘the Best SEO Agency in Bangalore’. What topped the list, was the first place we knocked in.

What they disclosed about getting the best search results in the first attempt itself, is all penned down below:

1. Make it as Short as Possible:

Typing only relevant words you are looking for would make the search result optimized. You don’t need a full sentence to ask Google, what you are looking for. The more you make it short, the more accurate you get it.

2. Quotes Give Double Impact:

If you are searching a particular sentence or a phrase in the web, use Double Quotes. The use of using a set of double quoted words instructs Google to look for the exact words without any change.

3. Use the Power of Syntax:

Do a little bit of research, find which syntax best describes your phrase. Use it to turn your Google Search into a powerful search tool that finds out what exactly you were looking for.

4. Let Google Know What They Shouldn’t Include:

If you have some experience with Google search, you know what it can come with, try using the (-) minus sign to signify those words that you do not want to see in your search results and waste your time. The sign should appear just before the word preceded by a space so that it does not get confused with the hyphen.

5. Go with Google Auto Complete Feature:

Whenever one looks for certain things, Google comes up with a list of suggestions. That is because of the standard Google Auto complete feature. If that matches your search, even with a little bit of different order of words, go with it. It would give you better results than an uncommon search phrase.

6. Search a Website with the Main Word:

If you don’t know the exact url of a website, you can search for it by just typing the main name or word it is associated with.

7. Change the Order of Words:

Sometimes, better result comes after trying a different permutation combination of word order. If one doesn’t work out, try the other way round.

8. Take the help of Browser History:

Have you already searched a page and forgot to save it? Do not worry, your browser history has it all. Look for the approximate time you might have visited the page. If you have not deleted them in recent times, the page would appear in the list.

9. Do not use Synonyms:

Stop Google from suggesting synonyms by using a plus sign (+). This works alike the double quote strategy.

10. Use a Bigger Umbrella:

If narrow searches don’t narrow down your results, try a more inclusive search word combination.

The Bottom Line

Now that you know how Google works, searching for any information wouldn’t be a great deal anymore. Did you see the results?

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2017 Online Marketing Strategy

With a start to a new year, there are newer marketing strategies that should be implemented for increasing the online presence. These strategies can be adopted by the businesses so that they get help in getting a big incremental uplift in sales and leads. The SEO Companies in Bangalore can help you with implementing these strategies.

Some of the top online marketing strategies include:


1. Content Marketing: Content Marketing is one of the best strategies to be adopted. When the businesses measure the Content Marketing ROI, they get the cost and competition information within the content marketing.


2. Big Data: Big Data is definitely big and involves customer insights along with market perceptions and predictive analytics. It also helps in identifying the propensity of converting the given customer characteristics and their behaviour. The businesses can see an increase in their volume, data formats and real-time data.


3. Mobile Marketing: With the help of mobile advertising, apps, and responsive web designs, the aim is to convert the conversion rates on smartphones. The website designing services in Bangalore can be approached for giving the right kind of services for your businesses.


4. Marketing Automation: Tools such as CRM, web personalization and email marketing can help the businesses in improving their market share. One should use a good mix of these marketing automation tools.


5. Social Media Marketing: With the growing Social media platforms and audience, there is a need to promote social media marketing in a big way. SEO services in Bangalore can help with this. They can help in engaging the audience and in increasing the reach.


6. Internet of Things: This is quite useful for marketing applications and relevant for people who are into making devices. With the increase in the number of devices that can talk to each other, the world is going to witness a huge increase in the coming years.


7. SEO or Search Engine Optimization: One cannot undermine the importance of SEO, which plays an important role in getting visibility for the websites.


8. Wearables: With so many smart wearables already available in the market, such as Apple watches, Fitness trackers, Augmented Reality etc., this area is going to witness a huge growth.


9. Paid Marketing: There are many avenues through which the businesses can go for paid marketing. Google AdWords, Pay per Click and Facebook Marketing pages are some of the tools that can help in giving a thrust to the businesses.


10. Affiliates and Co-Marketing: This is also a useful aspect that can be considered for digital marketing.

These were some of the online strategies that can be quite useful for growing the business. Taking help from the Top SEO Company in Bangalore can help in achieving the goals and business objectives.

Prepare your Online store for Christmas

How to prepare your online store for Christmas

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Christmas is a joyful season for everyone families and friends come home and get reunion and their most awaited wish gets fulfill. Many of the people as per company perspective gets Christmas bonus so they can enjoy the season of Christmas happily with their loved ones and make purchase of products to give gifts to their families and friends. The important question for eCommerce business person is that how to create online store and ensure that this holiday will also be joyful for your business. Because most of small and mid-sized retailers make 20% to 40% of annual revenue during this period. Many of the Website Designing Company in Bangalore mainly focus to provide the service of creating online store during this period and attract more customers which will help to grow your business and generate some good profit for your business. 

The best tips to create online store at season of Christmas and get more customers and generate business.

1. The first and most important thing is during Christmas holiday is your online store should match the color and spirit of Christmas which gives the good feel and look to the store of website and further you can modify the button and pictures for the occasion which attracts the more customer.

2. You can also add a little extra to your parcels by adding some Christmas goodies (candies, postcards…).

Many of the Website Development Company Bangalore does the activity like they create the online store with some customization tool which allows the changes in your web store easily and quickly you can also adopt the same strategy. 

3. Create a contest like consistently searching for a symbol or mascot among all your web-store pages which makes the customer to browse through whole your online pages and which makes them able to see all of your products and increase the chance of your sales.

4. The main focus should be given on the Call to Action Button (CTA). It  should be designed very well and eye catching and make with catchy title as Christmas sale or else once the person click on CTA it increase the chance of sales and create some business value. And the redirection link given to the CTA should open the relevant page.

5. Check that your online store is secure SSL Certificate is current and there are no issues with your payment gateways and you should have display of Returns Policy on your web store.

6. During the holiday season most of the purchase is meant to be the gifts for friends and families. So you can provide an additional facility of writing personal message on their product package. And you can allow gift wrapping service which might be paid or free whichever is suitable.

7. Your contact details should be easily found on every page of your web store and make the use of advertising boxes and catchy images to display Christmas special product on home page and attract the more customer and try to tell your unique story to all of the visitors comes to your website in About Us page.

This is some of the important guidelines which can help you to create the good online store at season of Christmas and generate some good profit from your business try it now. 

10 Reasons You Need to Use Video Marketing

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10 Reasons You Need to Use Video Marketing

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10 Reasons You Need to Use Video Marketing

Verging on each person in business presumably has the accompanying reaction concerning yet another article about video showcasing: "We get it! Video is essential!" You realize that shoppers are 64 percent more prone to purchase an item in the wake of viewing a video about it. You realize that B2B and B2C advertisers overall concur that video is the best online networking promoting strategy. 

Yes, you know video advertising is effective. Be that as it may, odds are, your image isn't utilizing it. Truth be told only 24 percent of brands use online video to achieve clients. Why is your organization overlooking this relentless strategy? Let these six video advertising thoughts be your motivation to at last begin your organization's drive. 

1.   Improved SEO

2.   Stronger Consumer Attention

3.   Higher Engagement

4.   More Video-favored Technology

5.   Greater Optimization Opportunities

6.   Higher Retention Rates

7.   Better Email Click-Through

8.   Rise in Accessibility

9.   Stronger Emotional Connections

10.                Increased Customer Conversions 

Conclusion 

That is it: 10 reasons you can't overlook video any more. Video's earned its keep; give it what's coming to its of land in your substance promoting arrangement.

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Top 3 Free SEO Tools

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Top 3 Free SEO Tools

In case you're a tenderfoot to the universe of site building, then you're presumably considering how to get more individuals to visit your site. One of the initial steps for you is to take in the fundamentals of site design improvement (SEO). However, in the event that you're as of now more experienced as that, you're likely searching for viable SEO instruments and tips. So whether you're pondering building your first site or you've officially constructed a couple, I've gathered a rundown of the main 5 free SEO apparatuses that you ought to consider utilizing.

1. Google Analytics

Google Analytics is a FREE administration that gives far reaching measurements with respect to the guests to a site. Information accessible through this administration comprises of site visits, site hits, ricochet rate, normal time nearby, pages per visit and rate of new visits. Notwithstanding the information specified above, Google Analytics can likewise track referral movement including web index, direct visits, site referrals and showcasing effort (Pay Per Click, Banner promoting, email advertising and so on.)

2. Google Webmaster Tools 

Google Webmaster Tools is an extremely prevalent answer for your site and it is very prescribed by website admins. It will help you with the Search Engine Ranking Optimization of your site. You will have the capacity to utilize it for a continuous investigation and for checking the measurements of your site. It gives you exact data how your site is filed by Google and furnishes you with profound bits of knowledge in the event of an issue.

3. Google Adwords Keyword Planner 

Luckily, the SEO Gods have given us a wonderful (free) apparatus that lets us know the greater part of the data we have to settle on educated choices about which watchwords are best for our business. It's known as the Google Keyword Planner. 

Dissimilar to the now-outdated Google Keyword Tool, the new device has a whole suite of elements that will help you distinguish a watchword's developing (or contracting) ubiquity, sift through low-volume seeks, and make many catchphrase blends in seconds.

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What Is Latent Semantic Indexing

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What Is Latent Semantic Indexing 

The substance of a page is crept by a web index and the most well-known words and expressions are gathered and recognized as the watchwords for the page. LSI searches for equivalent words identified with the title of your page. For instance, if the title of your page was "Exemplary Cars", the internet searcher would hope to discover words identifying with that subject in the substance of the page also, i.e. "authorities", "car", "Bentley", "Austin" and "auto barters".

Points of interest:

1) Easy to actualize, comprehend and utilize. There are numerous handy and adaptable usage accessible. Some of them are mahout (java), gensim (python), scipy (svd python). The mahout usage can prepare on enormous data sets, if you have computational assets. For medium size information, even mat lab/octave would do.

2) Performance: LSA is equipped for guaranteeing not too bad results , much superior to anything plain vector space model. It functions admirably on data set with different points.

3) Synonymy: LSA can deal with Synonymy issues to some degree (relies on upon data-set however)

4) Run time: Since it just includes breaking down your term archive grid, it is quicker, contrasted with other dimensional diminishment models

5) It is not touchy to beginning conditions (like neural system) , so steady.

6) Since it is a well-known technique, will get great group support. Also, as it is now attempted on assorted datasets, it is solid.

7) Apply it on new information is less demanding and speedier contrasted with different techniques. The grid in themes space must be increased with the tied vector to get the idle vector of another record

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Significance of Sitemaps

What is Sitemap?

A webpage guide is a visual or literarily composed model of a Web website's substance that permits the clients to explore through the website to discover the data they are searching for, generally as a customary geological guide people groups discover places they are searching for in this present reality. A website guide is a sort of intelligent chapter by chapter list, in which each recorded thing joins specifically to its partner segments of the Web webpage.

Sitemaps play out the same administration that the format maps in huge shopping centers perform: without them, it is conceivable to investigate an unpredictable site by experimentation, yet in the event that you need to make certain to discover what you're searching for, the most effective approach to do that is to counsel a model of the assets accessible. In the event that a Web webpage is little and uncomplicated, a website guide might be pointless, generally as a format guide may not be required for customers to discover their way through little shopping centers. 

Significance of Sitemaps 

There are numerous SEO tips and traps that assistance in enhancing a site yet one of those, the significance of which is in some cases belittled is sitemaps. Sitemaps, as the name suggests, are only a guide of your site - i.e. on one single page you demonstrate the structure of your site, its areas, the connections between them, and so on. Sitemaps make exploring your site less demanding and having an upgraded sitemap on your site is great both for your clients and for web search tools. 

Sitemaps are an imperative method for correspondence with web search tools. While in robots.txt you tell web crawlers which parts of your website to bar from indexing, in your webpage map you tell web crawlers where you'd like them to go. 

Advantages of a Sitemap 

·         On the off chance that you investigate SEO do's and don'ts you will see that 2 sitemaps are prescribed. One is for the client and the other is for web search tools. The significance of a sitemap is twofold.

·         It helps the client to explore through and comprehend your site.

·         It seeks motor "arachnids" to slither through your site.

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Hire the Best SEO Company

Why Small Businesses Must Hire the Best SEO Company!

With regards to site configuration and SEO, a littler business with a more tightly spending plan may think that it’s difficult to legitimize procuring a major organization to help them. Tragically, this is a perspective that regularly costs a little business cash, as opposed to sparing it. While doubtlessly greater organizations have more cash accessible to them for the outsourcing of different administrations, some of these administrations including those gave by an extraordinary SEO organization are vital to stay gainful. Keeping in mind the end goal to see a portion of the reasons why a little business ought to enlist experienced SEO Company Bangalore, read on.

Proficient SEO Really Is Cost Effective

In spite of the fact that SEO administrations do cost cash, it is cash well spent and ought to be viewed as a business vital. Great SEO can convey an organization to their clients, and clients to the organization. At the point when a business can pull in more clients since they are all the more effortlessly discovered, this expands deals and productivity. Essentially, contracting the best SEO organization pays for itself after some time, making it something each business needs on the off chance that they need to be discovered online by the right individuals.

Staying Competitive

The business world is presently more focused than any time in recent memory, and most contenders are working with a SEO organization to remain focused of the list items. Between online networking, site outline and capacity, and SEO battles to target particular individuals, not having awesome SEO leaves a little business powerless against being gobbled up by their opposition. An organization can be the best at what they do; be that as it may, when no one knows they are even there, it doesn't make a difference. Keeping focused of the SERP's requires the abilities of the best Bangalore SEO Company, making this a cost that even a little organization must figure out how to make it a piece of their financial plan.

SEO Is A Changing Complexity

Numerous littler organizations endeavor to handle site outline and SEO all alone. This can be a genuine oversight, considering the very way of SEO keeping up with evolving rules. Google rolls out improvements to their pursuit calculations much of the time, which straightforwardly influences SEO methods and what must be accomplished for a site to stay a la mode. Staying aware of such changes is hard, something better took care of by expert SEO organizations.

Since each site and organization has diverse requirements that can be influenced by changes in inquiry calculations, staying aware of current procedures is truly an all-day work, notwithstanding for the specialists. By employing the best SEO Services in Bangalore, a business will have admittance to an abundance of learning and aptitude working for them. To go out web plan staff, or basically overlook it through and through, is a tremendous business botch during a time where web nearness and the capacity to be discovered online is straightforwardly identified with an organization's prosperity, even in neighborhood markets.

Considering the focuses examined above, it ought to be anything but difficult to see why even a little business must contract the best SEO organization to stay aggressive. Proficient SEO administrations are a fundamental requirement for any size organization keeping in mind the end goal to achieve the right clients, both locally and all around. By employing the right specialists to achieve incredible SEO, a little business can hope to thrive!

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12 Things You Can Do With Press Releases

12 Things You Can Do With Digital Press Releases

1.      Adding links still helps drive traffic to a website.

2.      Improve the user experience.

3.      Increase visibility in search and social.

4.      Use press releases as inroads to more information and details on a website

5.      Spark a story idea and attract a journalist or blogger to do a larger story that   might   gain a natural link.

6.      Educate and inform your audience.

7.      Build relationships.

8.      Report company news or industry data.

9.      Use images and video to increase page views and attention.

10.     Embed video and multimedia.

11.     Create info graphic version of press release tells your story.

12.     Broaden your distribution and use social networks to report news – both paid and organic.

Author:

Nexevo Technologies is the Number 1 SEO Company in Bangalore India, We are Five years’ Experience in SEO, SMO, SEM and Web Design and  Development Fields. If You are looking for SEO on your website you should come to right place Nexevo Technologies.
 

Visit our Portfolio: www.nexevo.in/Portfolio.html

Contact Us:
 

Nexevo Technologies
SEO Company in Bangalore
Call: +91-8880102111, +91-9591505948
Mail: info@nexevo.in
Skype: Nexevotechnologies
Website: www.nexevo.in

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Top 5 SEO Articles

1.  Performing a manual backlink audit, step by step

Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.

Performing a manual backlink audit, step by step

2. Branded query optimization for SEO

Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.

Branded query optimization for SEO

3. The benefits of creating a purpose-driven SEO strategy

Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website's purpose.

The benefits of creating a purpose-driven SEO strategy

4. Updated: Google penalizes mobile sites using sneaky redirects

Looks like Google has taken action on mobile sites that trick users into being redirected to an unwanted web site from the mobile search results page. If your site received a manual action, read this.

Updated: Google penalizes mobile sites using sneaky redirects

5. Five super-common SEO mistakes content marketers make

Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.

5 super-common SEO mistakes content marketers make

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Top 10 Tips to Increase the website Traffic

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1.     Write eye-catching headlines.

2.     Write excellent content

3.     Write longer posts

4.     Write about current news stories.

5.     Ask your readers what they’d like you to write about.

6.     Use eye-catching photos and graphics to draw attention to your posts.

7.     Upload videos to YouTube and Vimeo — make sure a link to your site is in the description and the video.

8.     Create a Tumblr blog and add content related to your niche as well as re-blogging content from your own site.

9.     Comment on other blogs with insightful, useful comments.

10.   Follow all the followers of other influential bloggers in your niche on Twitter.

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SEO Services Bangalore - Nexevo Technologies

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The Top 10 Causes of Search Ranking and Traffic Loss

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The Top 10 Causes of Search Ranking and Traffic Loss

·         Drastically reducing the quantity of pages within the website

·         Reducing the number of text on the positioning, commutation it with pictures

·         Dynamic text copy based mostly solely on selling concerns while not considering keywords Accrued page load times

·         Doing work on existing domain instead of a staging server

·         Dynamic website navigation- losing text facet of menus or increasing the quantity of pages the homepage links to

·         Dynamic website structure and URL structure while not redirects

·         Losing pages that several different websites link to

·         If employing a Meta robots no index no follow code throughout plan on staging server, forgetting to get rid of it at launch

·         No sitemap.xml file- might or might not hurt

·         Dynamic domain while not belongings Google apprehend

Author: 

Search Engine Optimization (SEO) is the most cost-effective way to increase business and sales for your company. By using the most effective SEO Services in the industry today, Nexevo Technologies SEO Company Bangalore focuses on improving your website’s placement and ranking in the “big three” search engines – Google, Yahoo, and MSN. This means that more people searching for your types of products and services will find you on the Web. SEO Companies Bangalore is uses the latest and most sophisticated SEO strategies to optimize your website for maximum results.