How to get Google Image Search Traffic ?

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Images can actually help in traffic generation but they are like the unsung heroes. Yes, you got it right; this article would speak about the Google Image Search which helps to get more audience to your website. Online content, at least a majority of them is a combination of text and images where text definitely gets attention but images are the ones that help in drawing the attention. You must now remember that images are also a type of content, a very important part of content marketing.

It’s really difficult to get the exact number or the stats of the amount of search traffic Google Image generates or accumulates. The big reason is that Google is not disclosing these statistics publicly. But there the experts did find out some relevant information and that is a huge number. These days, visual content gets ample importance because only a drab piece of text is not enough. This is the reason why Google Image Search came into existence, another successful brainchild. If you are interested to create a stronger brand name, hire an seo company in Bangalore.

Everything About Image Optimization

SEO has mainly overlooked image optimization but now it’s the best way to be ahead of your competitors and create a bigger brand name. The aim of image optimization includes three main things:

1. Opt for images that support the ranking of your page and the traffic

This simply means that the images must be relatable to the keywords that you choose for page ranking. For instance, you are optimizing for ‘gold necklace’ then you must include images of ‘gold necklace’ and also optimize the images of ‘gold necklace’ for the keyword. The search engine results are actually based on the technique of image optimization.

2. The next aim is to obtain a high ranking in Google Image Search

Google has an entire search engine for the ones looking for only images. So, you need to ensure that your pictures rank higher in Google Images Search engine. It is the best way to create brand awareness. You would also have queries about where the image landed from? Just beside the image, the information is shared for the audiences. The search result contains a hyperlink and you can click it to visit the website. It’s definitely a way to attract a larger number of visitors.

3. The images must be displayed properly on social media platforms and in PPC

You post a link to your content on any social media platform, you would want the images to appear great, reflecting the quality and therefore image optimization is of utmost importance.

The image optimization process explained

• Add relevant keywords to your images – Image optimization firstly means linking them to the right keywords. You must name the image file according to the keyword. The keyword must be included in the alt attribute for optimization purpose. Add keyword in the caption and the title.

• Image sizing and format essential for Google Image Search – Are you images correctly sized? In case your images are tiny, it won't enhance the value of your page. If the images are bigger than perfect, the loading time would increase. The perfect size depends on the width of the segment where the content is displayed without including sidebars. A Jpg format is a standard one that is used. For sophisticated images, use the GIF or PNG formats like marketing graphics or company logo.

• Image metadata – There are 3 types of metadata: technical, descriptive and administrative. For optimizing images, use the descriptive metadata. You need to add an alt text, title info and caption.

• Adding Image XML Sitemap – Create a sitemap for your images and you need to inform Google about it. It’s easy, Go to Google Search console and click ‘Crawl’ located in the left-side sidebar. Choose ‘Sitemaps’ from the drop-down menu. Click on ‘Add sitemap’ to add the URL.

Tracking the Traffic with Analytics

Since July 2018, Google felt that a lot of webmasters did not understand the role of Google Images in generating site traffic. Google rolled out a new referrer URL that is specific to Google Images. This would show the last page that the user landed on and clicked to visit the webpage. This would give better SEO scope and you could get more traffic. You can track the Google Image Search Traffic even better using Google Analytics.

Conclusion

You cannot neglect image optimization or else you won’t get traffic from Google Images Search. You need an expert to manage all of these and that is why you need to find a reputed and experienced Digital Marketing Company in Bangalore. Image optimization is a part of Search engine optimization and it's gaining a lot of importance in recent times.

Are You Interested to Take Our Services: Nexevo Technologies

How to Choose a Good Linking Partner

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What is linking?

Linking that means one website is referring to your one particular webpage. This is different from outgoing link from your website. Inbound is also the linking strategy where you can internally link your own web pages and that will help you to rank freely.

When any digital marketing company conducts a survey to the linking team they ask, “What are the challenges they are facing? Their answers are always about finding the recourses.

Recourses that means they are finding new ways to get the link or finding a new website to get the link.

When you start building links, it is not necessary that you will find the website in top 10 in SERP, but it also can happen that you find five sites in top 20 SERP (search engine result page) results.

When you are doing these things on your own it is very tough to keep the hopes alive. Here I am giving you some useful tips for a good linking partner;

The client can give you ideas:

We have seen very few clients who do not know their potential keywords. According to the SEO services company in Bangalore, we use their website information to get the primary keyword related to the business.

When you do research regarding any activity or on any project, make sure you have everything noted. You can provide pre SEO questioners to the client, in that document you can cover all your questions that you would like to ask as an example

• Is there any keyword that does not seem to be converted?
• Is there any keyword that you did not mention in the content?
• Is there any keyword that you feel are valuable for your business?

Whatever your primary keywords are you can try to improvise it and use the variations too. That will help to rank the website on the primary keyword if you are using the variations in the content.

Copy Your Competitors

It is not like that, you have to take the same link what your competitor took, nor do you need some kind of content.

When you are doing an audit of the competitors, you can see where they are taking the high-quality backlink and you can try to take the link from there.

While doing the audit of the competitor if you find the website, which related to the content you also, can try to publish your content or article there.

You can use the tools like AHREF or Semrush to audit your competitor’s backlinks that will give you the insight and you can do high-quality marketing.

Content Marketing

For us, content marketing is the best way to get the genuine backlinks from your content. You can use the Guest post or a Web 2.0 activity to get the high-quality backlink for your website. You also can use the link exchange technique to get the high-quality backlinks.

Content marketing can be very much helpful if you have genuine content and user helpful content. It will help you to get the quality backlink from the high authority website.

Relationship Building

With the good link building, you can also increase the contacts for your business or you can make your network strong. You can start using social media platforms to learn and understand the linking techniques.

You can use blog comment, forums, and other platforms to start the conversation regarding your concern. By doing this you will get the new update and news.

Use Blogging Platform

According to the digital marketing company in Bangalore they said; you are not supposed to make one blog post for only the linking prospect, by doing these you are wasting your time and it will not be going to benefit you much.

If you want to keep your blog alive then you have to keep it updated from time to time. This thing will help you to increase the traffic, you can get more relevant users to your website, and it will give you quality traffic.

In short, these are some linking strategies that you can use and try to earn some quality backlink.

Organic SEO Case Study

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Organic SEO Case Study: How to Get a #1 Ranking (2018 Update)

According to an organic SEO case study, it has been observed that the website which has got the first rank on Google receive around 95 percent of the online traffic whereas the rest of the websites receive only 5% of the online traffic. The Search engine Optimization is a process by the virtue of which the online trafficking on your website can be increased on the Search engines ranking pages. There can be various ways through which the page rankings can be enhanced without using paid tools provided by the search engines.

Let us see the top 5 tricks that may help the SEO beginners to work on their website for achieving the topmost ranking in Google search Engine which is mentioned below:

1. Creating Authority Backlinks

One of the most crucial steps to get a high rank on Google is the building of a White Hat Authority Site by creating Authority Backlinks. This require lot of efforts, but it is the most imperishable and durable step to achieve the highest rank for your website. You can do this simply by creating data heavy content, putting a lot of links and posting images, videos and other snaps. You should insert both internal and external links as it exerts a positive influence on the online visitors of your website.

2. Follow a checklist

One should always maintain an on page and off page SEO checklist by moving ahead through step by step. You should keep in mind the most effective SEO Techniques such as the conduction of proper Keyword research by making a thorough understanding of what do people prefer to search the most and how to use them effectively in your webpage content. The proper formation of URL and insertion of keyword in URL as it is the first thing which the search engine keeps in mind before ranking your website, Alt tags insertion in Videos and images, updating content on a regular basis etc. You can also hire seo service company in Bangalore for accomplishing this task.

3. Be aware of the ranking algorithm of the Google search Engine

According to the Study done in 2018, there are various Google’s ranking factors that you should be aware of such as the security of the website, Whether the websites are mobile friendly or not, the quality of the content is very important, what is the opening time for your web page, The length of the content of your webpage also matters, whether you have created the authority backlinks in your website etc.

4. On page SEO should be given priority

SEO best practices include the right targeting of keywords so as to become the excellent performer amongst all. Optimization of title tags is very important and makes sure that the title tags are comprehensive, and must contain the keywords, avoid stuffing of keywords. You can also refer to the SEO for Ecommerce Sites if you are an Ecommerce company and building your website for your product. Scheme markups are also an essential practice which differentiates your website from your competitors and is very helpful in attracting the visitors on to your website. It also enhances the understanding of your webpage content by the Google search engine.

5. Do not forget fix your penalties

Make sure that if your website is malfunctioned, then it becomes useless to continue spending time an efforts in its maintenance. To recognize the mistakes and the loopholes, you should firstly analyze the internal links on your website. To accomplish this, you can refer to the various tools such as Ahrefs, SEOprofiler etc. You must clean your link profile by using either of the methods such as manual links removal or by using Disavow tool by Google. Diversification of the anchor text is vital to create a natural link profile. You must refer to the best SEO updates in order to be completely aware of what all factors are important.

Therefore, these are the top 5 ways through which the Google rankings can be improved. If you are looking for digital marketing of your website, then you can also hire Digital Marketing Company in Bangalore. These are the top 5 most effective tips for SEO 2018.

How to Turn Facebook Fans Into your Customers

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  Step-by-Step Guide for Beginners In 2018?

Your Facebook page has no dearth for likes. In fact, they like to share and comment on your posts. But they hardly go for a purchase on your website? Does that scenario sound familiar? You might be wondering why they stay away from making a purchase despite showing tremendous interest on Facebook. May be you have not created the right content which makes way for sales. There is no point in posting funny, highly-interactive content which leads to no sale.

You shouldn’t make posts which focuses solely on your product. You should not make posts which have very little to do with your product either. It’s about telling an interesting story where you can effortlessly talk about your product as well. You can easily find a Social Media Marketing Company in Bangalore to assist you in this.

Let’s see how you can create paying customers from your Facebook likes below.

Fan only coupons drive sales

If you truly want the attention of your potential customers, then you have to think about fan only coupons. Customers simply love coupons. At the least, they will be inclined to browse through the list of your products. They have liked your page. But that is no indication that they are going to buy the products. May be, they just want to subscribe to the interesting posts you share on Facebook. Coupons are a great way to entice your potential customers. You need to realize the fact that customers always appreciate coupons and discounts. However, you need to realize the fact that coupons are far more enticing than discounts. And that is mainly because of the fact that coupons are free. To make it an effective strategy, you have to make it fans only. You should take the help of a Digital Marketing Company in Bangalore in implementing the same.

Introduce the product with the help of a story

The most important thing you need to remember is that products can be really boring. People will find your product exciting only when you show them the cool applications for this product. The idea is to come up with a story which is interesting for the users. And it is about having a clever strategy to intrigue the Facebook fans. You should not emphasise too much on the product. Instead, you should focus on activity and results. Images work better than words. So try to go for apt images in place of texts.

Behind-the-scene footage helps build trust

People love to learn about what goes on behind the scenes. And if you let them be a part of it, they will show more excitement in buying your product. When they understand what happens behind the scene, they will make a mental note of the product you are selling. And when they finally have some use for it, they will recall your brand before any other brand.

Employee interviews

You might not believe it – but employee interviews can be really helpful in creating an interest in the minds of potential customers.

Show how it gets made

When you show people how you make your product, customers are bound to respect the brand more. It also gives you an opportunity to tell your customers that you maintain a certain standard when it comes to the production.

Try the aforementioned methods to turn your Facebook likes into paying customers.

How to Learn Content and Backlinks Work

Though content marketing and SEO marketing plays individual roles in digital marketing, but they are interconnected. To support your keyword strategy, you require creating meaningful content and on the other hand to enhance the traffic on your website or to boost your perceivability, you need effective back links. Therefore, good content and back links support each other and are fit together to boost your website. SEO Company in Bangalore follows similar strategy to deliver best SEO services in Bangalore to their clients.

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Let us learn about how content and back links work together to boost your website.

CONTENT TO BUILD BACKLINKS FOR GOOD SEO

Establishment of back links for SEO Company in Bangalore is considered as most imperative skill to be performed for a viable SEO Strategy. It will help you to up-rank your web pages on Google and search engines. But have you ever think that what the power behind the effective backlinks is. It is the content which should be convincing and relevant. If you’ll able to create and increase killer content, other site will probably link back to your top notch content and this will enhance the rankings of your site.

CONTENT SATISFIES THE SEO KEYWORD STRATEGY

According to SEO Company in Bangalore, to provide the Best SEO services in Bangalore, keywords are the basic component of SEO. Keywords refer to the most important words or expressions which are found all through your site. Every organization should have a unique and extraordinary keyword strategy, as the business organizations uses keyword search strategy to make it more convenient for the users to search their business by using keyword. It enables individuals to reach at your site through Google and other searching tools. Hence, keywords likewise are utilized to direct and create content strategy for greeting pages and blog posts.

BOTH BACKLINKS AND CONTENT REQUIRES PROGRESSING EFFORTS

For achieving success in SEO Marketing, consistent efforts is required on developing back links and content as Google always demand crisp content. The web pages on which content is highly qualified and upgraded are seem to be quickly indexed and got higher position in SERPs. This is the sole reason why B2B marketers are consistently working on producing quality content. In fact, this is a duty of an advertiser to deliver quality and relevant content to its users as Best SEO services Company in Bangalore is doing. It will enable your website to grab more attention and traffic on their websites.

BACKLINKS AND CONTENT GO HAND-IN-HAND

We can say that content and back links are two sides of a same coin. They work separately in digital marketing strategy but cannot work without each other. If you are not working on one, working on other is of no use. If you want an impressive SEO system, lining up of both content and back link is required. Thus, creating impactful quality content is necessary to draws in crowd, enhance your site rankings and to retain you’re intended audience to return back on your website.

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