How to Boost Your Revenue

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How to use SEO and content campaigns to boost your revenue?

Search engine optimization is a dynamic technique. Today’s search engine implement smart algorithms so is the importance of content in the digital marketing. The website requires human touch along with the optimization techniques implemented with different digital marketing tools to generate more revenue. The current article is all about how to use content campaigns along with SEO to boost revenue from the website.

A business owner can generate their revenue from the website only when the potential traffic diverted to the website is converted into a customer or client. Both content marketing campaigns and SEO go hand in hand in boosting the revenue generation from the website, the ways to make it possible are discussed further.

Content Campaigns to Boost Revenue:

Content marketing educates the customer about the products and services offered by the business even before they reach the salesperson to know some vital information. With the content marketing campaigns run by best digital marketing company in Bangalore, the buyer journey of making a purchase decision is complete even before they reach the salesperson. However, you should have a proper content marketing plan in place before you proceed with a content marketing strategy which needs you to have a clear understanding of your business goals and target audience. Just parking the good content on the website will not help you generate the revenue. It is fact that good content on the website will help you improve SEO but not generate the desired revenue. You should make content distribution a part of your marketing strategy. Distribute the content across different platforms and make it finable by the target audience. Audience perceives the content as value when you can embrace that idea, you can generate good revenue through content campaigns.

Make sure you drive the traffic through content marketing campaigns to a custom landing page rather than a regular webpage. The more relevant page traffic is diverted to more are chances of increasing your revenue through content marketing. If you are assured about generating compelling that could motivate the audience, including a call of action button that tells them what to do when they want to find more. Once you get the contact information of the target audience, pass it through the sales funnel to use the content further to motivate the customers to take the purchase decisions and promotions.

SEO can help in Generating Revenue:

SEO is all about increasing your search engine rankings and gaining the attention of the potential customers. With competition getting tough, you should make an efforts to implement an SEO strategy that won’t obsolete quickly. With the changing dynamics impacting SERPs, it is important to adjust SEO strategy 2018 by identifying the trends that can be leveraged. Your SEO strategy should be focused on answering the relevant question rather than proving lengthy content targeting keyword. You should make sure to implement traditional SEO campaigns like local SEO to capture revenue in the local market before you turn global. Gaining top ranking in the organic results for the global competition is a time killing the process and a tough game for the start-up company. You can implement SEO strategies like SEO services company in Bangalore helps to stay on the top of the search results in no time even for the global competition. These paid SEO strategies help you gain the attention of the potential customers in no time. Your content marketing campaigns that are part of SEO should be built around uncovering the user intent rather than the generic content that is promoted targeting the keywords. Things in the online world are bound to rapid changes. You should focus on building a small iterative process rather than big time-consuming ones. This strategy would help you make the effective measure whenever possible changes are to be made.

However few self-answered questions will help you understand if your SEO strategy is working right.  You should measure if your SEO strategy is generating quality leads and Is there a rise in the number of conversion with the changes made in the SEO strategy. It is also more important to ensure that your SEO strategy is cost-effective because your ROI on the digital marketing efforts needs to satisfy.             

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How to Choose a Good Linking Partner

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What is linking?

Linking that means one website is referring to your one particular webpage. This is different from outgoing link from your website. Inbound is also the linking strategy where you can internally link your own web pages and that will help you to rank freely.

When any digital marketing company conducts a survey to the linking team they ask, “What are the challenges they are facing? Their answers are always about finding the recourses.

Recourses that means they are finding new ways to get the link or finding a new website to get the link.

When you start building links, it is not necessary that you will find the website in top 10 in SERP, but it also can happen that you find five sites in top 20 SERP (search engine result page) results.

When you are doing these things on your own it is very tough to keep the hopes alive. Here I am giving you some useful tips for a good linking partner;

The client can give you ideas:

We have seen very few clients who do not know their potential keywords. According to the SEO services company in Bangalore, we use their website information to get the primary keyword related to the business.

When you do research regarding any activity or on any project, make sure you have everything noted. You can provide pre SEO questioners to the client, in that document you can cover all your questions that you would like to ask as an example

• Is there any keyword that does not seem to be converted?
• Is there any keyword that you did not mention in the content?
• Is there any keyword that you feel are valuable for your business?

Whatever your primary keywords are you can try to improvise it and use the variations too. That will help to rank the website on the primary keyword if you are using the variations in the content.

Copy Your Competitors

It is not like that, you have to take the same link what your competitor took, nor do you need some kind of content.

When you are doing an audit of the competitors, you can see where they are taking the high-quality backlink and you can try to take the link from there.

While doing the audit of the competitor if you find the website, which related to the content you also, can try to publish your content or article there.

You can use the tools like AHREF or Semrush to audit your competitor’s backlinks that will give you the insight and you can do high-quality marketing.

Content Marketing

For us, content marketing is the best way to get the genuine backlinks from your content. You can use the Guest post or a Web 2.0 activity to get the high-quality backlink for your website. You also can use the link exchange technique to get the high-quality backlinks.

Content marketing can be very much helpful if you have genuine content and user helpful content. It will help you to get the quality backlink from the high authority website.

Relationship Building

With the good link building, you can also increase the contacts for your business or you can make your network strong. You can start using social media platforms to learn and understand the linking techniques.

You can use blog comment, forums, and other platforms to start the conversation regarding your concern. By doing this you will get the new update and news.

Use Blogging Platform

According to the digital marketing company in Bangalore they said; you are not supposed to make one blog post for only the linking prospect, by doing these you are wasting your time and it will not be going to benefit you much.

If you want to keep your blog alive then you have to keep it updated from time to time. This thing will help you to increase the traffic, you can get more relevant users to your website, and it will give you quality traffic.

In short, these are some linking strategies that you can use and try to earn some quality backlink.

Guide to Increase your Conversions

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The Ultimate Guide to Increase your Conversions with Dynamic Content

New technologies are now aiming to customize the online experiences of the customers keep in mind their preferences and requirements. This is now shaping the digital marketing arena recently, experiences related to individual viewing are so important now. Most of the time, terms like recommendations and customization are linked to these techniques. Basically, the science is about altering and displaying dynamic content, related to user signals. Dynamic content gives better conversion as it makes customer experience intuitive and relevant. Majority techniques function by taking off lots of useless information made available to the visitors. Users can become more logical in their discovery process.

You must also note all technologies and tools mentioned do not need advanced data analytics functionalities. Generally, they need a structured and well-maintained customer database. This is the reason why dynamic contents are most of the time:

• Are extensions, basic parts or even plugins of a CRM
• Connected to a CRM via API
• Assemble different databases which can be integrated with a CRM or even not connected to. These databases collect user data automatically

How to increase your conversions with dynamic content

Here are the 5 best ways to do so:

1. Personal recommendations that are data driven

In all these years, recommendation engines attained much priority, mainly Netflix, Amazon and other big houses that craft personalized content. You must know that recently Netflix took an estimate of their recommendation system and it’s worth a $1 billion every year. The ‘recommendation box’ from Amazon is also superb as they take users through buyer’s journey seamlessly. Basically, recommendation systems are not only used in E-commerce but also travel websites, content portals and dating sites. The thumb rule is if a website features and also sells any particular thing in abundance, the business can prosper from utilizing a recommendation system. These engines are the mastermind behind the dynamic content. SaaS solutions are coming up so that businesses can earn more profits from recommendation systems. There are 3 kinds of tools that rely on the heaviness of resource and depth of integration and the expenses:

• E-commerce plug-ins and add-ons
• Customer Integrated Systems
• Self Service Systems

2. Better website search with dynamic content

Search is now a very important element of navigation and the kind of website search can have an effect on the conversion rates. Dynamic content is a good choice; it has the power to optimize your site search so that you gain more conversions.

3. Dynamic banners

Are you feeling low because a user has left your website? You have put in so much effort and time to optimize user journey so why would you quit? Dynamic banner ads are the border of dynamic content, mainly used to keep up the steadiness of experience also after a visitor leaves a website. These basically come with retargeting, a fine alternative to static banners and clumsy text. These ads are not displayed on the website but mainly in other offsite channels. It’s a great way to boost conversions.

4. Call-to-actions that are dynamic

The call to action button plays a very crucial role in any online business; it establishes a direct connection between the business and the customers. Customer relations with CTA forms allow subscriptions, conversions, form submissions and more. It's basically about user actions that are measurable and valuable, it contributes to sales activities. Dynamic CTAs restructure user journey right from primary interaction to conversion.

5. Witty pop-ups

The intelligent pop-ups show up dynamic content on the basis of more number of ad-hoc signals like the time spent on a specific page. A properly timed subscription form, a discount offer or a small reminder about the items lying in the cart can save conversions. This is about reacting at the right time. There are conditions relying on which these pop-ups can have dynamic content, like referral source, geo-location and different levels of engagement.

Conclusion

There are more tools that help to utilize dynamic content for boosting conversions by designing an instinctive and meaningful UX. Al you need is to hire a premium web designing company in Bangalore. This piece is a must read for all marketing experts who wish to utilize dynamic content or improve their current practice. The abundance of customized technologies and dynamic content are two best and the most exciting features of online marketing. So, start investing in dynamic solutions with Nexevo Technologies.

Organic SEO Case Study

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Organic SEO Case Study: How to Get a #1 Ranking (2018 Update)

According to an organic SEO case study, it has been observed that the website which has got the first rank on Google receive around 95 percent of the online traffic whereas the rest of the websites receive only 5% of the online traffic. The Search engine Optimization is a process by the virtue of which the online trafficking on your website can be increased on the Search engines ranking pages. There can be various ways through which the page rankings can be enhanced without using paid tools provided by the search engines.

Let us see the top 5 tricks that may help the SEO beginners to work on their website for achieving the topmost ranking in Google search Engine which is mentioned below:

1. Creating Authority Backlinks

One of the most crucial steps to get a high rank on Google is the building of a White Hat Authority Site by creating Authority Backlinks. This require lot of efforts, but it is the most imperishable and durable step to achieve the highest rank for your website. You can do this simply by creating data heavy content, putting a lot of links and posting images, videos and other snaps. You should insert both internal and external links as it exerts a positive influence on the online visitors of your website.

2. Follow a checklist

One should always maintain an on page and off page SEO checklist by moving ahead through step by step. You should keep in mind the most effective SEO Techniques such as the conduction of proper Keyword research by making a thorough understanding of what do people prefer to search the most and how to use them effectively in your webpage content. The proper formation of URL and insertion of keyword in URL as it is the first thing which the search engine keeps in mind before ranking your website, Alt tags insertion in Videos and images, updating content on a regular basis etc. You can also hire seo service company in Bangalore for accomplishing this task.

3. Be aware of the ranking algorithm of the Google search Engine

According to the Study done in 2018, there are various Google’s ranking factors that you should be aware of such as the security of the website, Whether the websites are mobile friendly or not, the quality of the content is very important, what is the opening time for your web page, The length of the content of your webpage also matters, whether you have created the authority backlinks in your website etc.

4. On page SEO should be given priority

SEO best practices include the right targeting of keywords so as to become the excellent performer amongst all. Optimization of title tags is very important and makes sure that the title tags are comprehensive, and must contain the keywords, avoid stuffing of keywords. You can also refer to the SEO for Ecommerce Sites if you are an Ecommerce company and building your website for your product. Scheme markups are also an essential practice which differentiates your website from your competitors and is very helpful in attracting the visitors on to your website. It also enhances the understanding of your webpage content by the Google search engine.

5. Do not forget fix your penalties

Make sure that if your website is malfunctioned, then it becomes useless to continue spending time an efforts in its maintenance. To recognize the mistakes and the loopholes, you should firstly analyze the internal links on your website. To accomplish this, you can refer to the various tools such as Ahrefs, SEOprofiler etc. You must clean your link profile by using either of the methods such as manual links removal or by using Disavow tool by Google. Diversification of the anchor text is vital to create a natural link profile. You must refer to the best SEO updates in order to be completely aware of what all factors are important.

Therefore, these are the top 5 ways through which the Google rankings can be improved. If you are looking for digital marketing of your website, then you can also hire Digital Marketing Company in Bangalore. These are the top 5 most effective tips for SEO 2018.

Secrets to Increase Website Traffic

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17 Powerful Secrets to Increase Website Traffic

Having website online is of no use if it is not able to get potential traffic that can increase your sales conversions. Irrespective of the size and type of the business, every website online should focus on increasing their website traffic. The current article is all about ways to increase website effectively.

1. Publish content quite often

The current changes in the search engine algorithms have given huge importance to content. Publishing the content quite often would drive more traffic to the website. It helps to generate traffic from the various sources like social media platforms, forms, and E-mails.

2. Highly informative content

Gaining potential traffic from the major search engines like Google needs you to write lengthier and informative blog post. The posts that are more than 2000+ words have more potential to draw the traffic than the words that are 1000+

3. Use long tail keywords

Using the long tail keywords in your content to get viral website traffic, the digital marketing company in Bangalore has gained a terrific surge in the conversion rate of the potential clients. Though there is less search traffic, the conversion rates will be high when you use long tail keywords in the content.

4. Competitive research

This is another strategy for attracting more visitors to your website. Nexevo Technologies have employed expert team especially to conduct competitive research and gain the competitive edge in the market and rank higher in the search results.

5. Use Quora

Using Quora has turned out into another SEO powerful secrets of the year 2018. The platform has gained millions of users during the recent times. Using the site will help you with the content that works at the best and increase the chances of your post going viral.

6. Dedicate 80% of the time to blog promotion

Most of us spend time is writing lengthy blog content inserting highly targeted keywords but, how much time are we spending on promoting the same content. In the most of the cases, it is 80:20, the ratio, should be in the reversed proportion to generate Powerful tactics to Increase your blog traffic.

7. Have SEO optimized site

It is very important to conduct SEO audit with the help of the SEO company in Bangalore and fix the errors to make sure that the site is SEO optimized. An optimized website can bring more traffic to the website.

8. Link building

The history of Link building in SEO is as old as a hill but, its importance cannot be neglected even in the year 2018. Follow white hat link building that helps you bring long-term steady search traffic.

9. Social media

The power of social media in bring viral website traffic cannot be ignored. Social media networks like Facebook, Twitter Instagram and Pinterest are growing at a rapid phase. If you are able to connect with the influencers, it can quickly bring a good list of customers.

10. Content transformation

Scripting content is a tedious task. Content transformation is making most of your efforts to generate good traffic to the website. You can transform the content into various formats to generate good website traffic. Learn to transform the content into video, slide share and much more.

11. Republish your content

You can republish the content by rewriting them a bit when you are posting them on the professional sites. Rewriting the content is worth effort. The sites have many people visiting the site and the chance of views for your content.

12. Share on high-quality industry related sites

There are sites for promoting industry-specific content. Every industry has some content sharing sites in specific. Search for this kind of site and share top-notch content for getting good traffic to your website.

13. Guest blogging

Write high-quality posts on high ranking sites. This can play a key role in bringing potential traffic to your website apart from serving as effective link building source.

14. Blog comments

This is another good way to generate traffic to the website. Use it on the good sites so that it can turn into another source of generating good traffic.

15. Swap ads with other sites

You can make use of your current traffic to generate more traffic by swapping ads with the other sites in the same niche. Of course, make sure they are not your competitors.

16. Conduct interviews with thought leaders

You can plan to conduct interviews with the thought leaders in the industry and share with your audience through the podcast, youtube channel and even your blog.

17. Announce the new content on e-mail

This is one of the legitimate traffic resources that can promise you the results all the time. Announce the availability of new content to the to potential customers to generate good traffic to the sites.

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Advanced Guide for E-Commerce SEO

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7 Advanced Guide for E-Commerce SEO in 2018

Search Engine Optimization (SEO) is an excellent marketing strategy which is very useful in increasing the quality and the quantity of your website. That is the reason why SEO for Ecommerce sites are very essential. But as the competition in the market is huge it becomes necessary to have an effective e-commerce SEO guide which can help the company to obtain a high rank in Search Engine Results Page (SERP).

Effective Guidelines for E-Commerce SEO in 2018

The following are some ultimate guide to SEO that will help your company to achieve the highest rank in a search engine like Google, Bing, Yahoo, etc.:

Auditing your Website:

The very first SEO tactics to implement is to audit your website and find out the problem that it is currently facing and fix it as soon as possible. It is necessary to perform two different kinds of auditing – technical auditing and backlink auditing. Technical auditing will help you to find out the problematic areas of the website which needs to be fixed ass son as possible. Backlink audit is as important as the technical auditing as it finds out the low-quality links and non-relevance links in your website. You should those poor backlinks in order to optimize your website.

Researching:

The nest advanced Ecommerce SEO tactics is to do a little bit of research for finding out the most effective keywords. It is very necessary to find out the most relevant keywords for your product or services. Many E-commerce SEO companies in Bangalore uses various tools for finding out the keywords. Some of those tools are Google Keyword Planner, Ahrefs, SEMRush, etc. Apart from performing keyword research, the company must also do a little bit of research on the competitors. You have to find out what keywords the other SEO ecommerce companies are targeting. You can use Moz tool for finding out the keywords that your competitors are using.

Checking the On-Page SEO:

Another excellent ECommerce SEO Tip is to work on on-page SEO. In this process you have to perform a lot of things such as you have to check whether the schema markup of your website is implemented appropriately or not, whether the architecture of your website is proper or not, whether your website is user-friendly or not, whether your website is compatible with various electronic media such as mobile phone, laptop, tablet, etc.

Checking the HTML part:

The next advanced ecommerce SEO strategy is to check all HTML related things such as you have to check the meta titles, meta description, ALT tags, proper tags, URL structure, body content, canonical tags, etc. of your website and take the appropriate measures for correcting all the associated problems.

Checking the interlink of the website:

The next strategy in the ecommerce SEO checklist is to check the interlink and usability of the website. Interlinking is a process with the help of which one website is linked to another website. It helps in establishing the anchor text that can help in boosting the ranking of the website in the search engine. In many ecommerce SEO case study it is found that there should be one interlink in per 100 words. If your Website does not have that much interlink you need to correct them.

Checking the Off-Page SEO:

Another advanced ecommerce SEO technique is to check the off-page SEO which includes the auditing of content creating, content promotion and linking your website to social media platform such as Facebook, Instagram, Twitter, LinkedIn, etc. You also have to check your content properly and make it interesting and useful for your user.

Analyzing your effort:

Last but not the least, it is important to analyze your effort that you have put in Ecommerce URL structure SEO and check everything is in place or not. You should have a track on the organic search traffic, keyword rankings, conversion rate, the average time user spends on your website, etc. If you are not getting a satisfied result, then you have to work more on your website.

This is the Complete Beginner's Guide for optimizing the ecommerce business in 2018. Every Ecommerce SEO company in Bangalore follows the above guidelines for optimizing their business. So, you can also try it for getting the best result.

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SEO Traffic Suddenly Dropped

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7 Things to Check If Your SEO Traffic Suddenly Dropped

I think this it is the most tragic part for everyone who is blogging or having a website. A sudden drop in a search engine traffic can be scary, but every website owner would have experienced this at least once in their lifetime. The scenario can be worst if you have a business website. No traffic = No leads, No leads = No sales and eventually No Sales = No Commission and No Profits. You definitely don't want to happen this to your business. The sudden drop in website traffic can be easily rectified. Here are some problems which should be taken into consideration when you diagnose SEO traffic drops.

1. Check Data

When the traffic jam is due to the SEO, the most common thing which you must be sure of is about the accuracy of data. Make sure you are not missing out anything like device, page, broken links etc. If you find an inaccuracy in data, you can easily spot and prevent the same in future. Take help of google webmaster SEO and fix the sudden drop in website traffic. When a traffic swing occurs, calculate and compare the stats and get an average SEO traffic fluctuation.

2. Due to Recent Google Update

When you notice that the Organic Traffic Recently Dropped, it can be common due to the recent updating in google algorithm. It can affect adversely the SEO traffic. Google is very popular to roll out the ranking algorithm time and again, this is usually done by Google to improve the overall search results and reduce the burden of searchers. The primary focus is to remove the spam out. It is very difficult to predict the google update. When you check if your traffic suddenly, drops Penguin and Panda are to be blamed for. Penguin usually hits the link and Panda focuses on flushing out the spam content.

3. Website Hacked

The fact is not even a single website is immune from hackers, they are literally everywhere and if the question sudden ranking drops and how to fix them? is killing your mind, it can be probably due to website hacking. Follow all the Google's comprehensive list to bring back your website to life again. This is the only option to sort out the drop in webmaster traffic. Thankfully the situation is fixable.

4. Content Duplicacy

When you say content is the king, you should actually mean it. A content should never be taken for granted. You should always make sure to publish high quality, detained and interactive content on your website. Make sure that the content should not be copied from any other website, the originality of content plays a crucial role to increase the overall webmaster traffic. Always check the originality of content from a reliable plagiarism checker before publishing it.

5. Spam Generated By User

The world is full of all kind of people when it comes to online work the risk is more. Never ever entertain naughty, junk spammers to post any comment on your website. If someone is will to add a comment on your page, always check for it and rule out the chances of spamming. Remover the irrelevant links from your website if you notice anything suspicious. This is the most common step of google webmaster SEO to control the sudden drop in website traffic.

6. Redirection

The audience definitely doesn't wish to get redirected to a new page frequently, just because they don't want to read the content of any unwanted websites. Always make sure to check your website for having any redirection links. If so, always remove the unwanted stuff and you are good to go.

7. Approach A reliable SEO Agency in Bangalore

A credible company like Nexevo Technologies is the perfect choice if you want to fix the sudden drop in your website. It is one of the best SEO companies in Bangalore which understands and fulfils the SEO issues easily. The SEO agency has a team of experts and skilled professionals who are well aware of all the SEO troublemakers and know a permanent way to fix it easy. They usually charge a very nominal fee for the SEO services.

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