Importance of Keywords in SEO 2018

Website development in Bangalore

  Understanding the Basics and Importance of Keywords in SEO: 2018

SEO trends of search engines have undergone many changes since its inception. Keywords have played and continue to play an important role in best SEO practices 2018. Before we move into knowing the importance of keyword even the latest trends of SEO practices, let’s know the basics of keywords.

What is a keyword?

The keyword is known as the term that describes the content of the website at the best. It is the search term which you want to rank the page for. The content on each page of the website should be created around the keyword for which you want to rank the web page.

Basics keyword.

There are two types of keywords to help your website rank top among the search results. One is the long tail and short tail keywords. Long tail keywords are more specific and have low search volume. The web development company in Bangalore uses long tail keywords when you are targeting local traffic. If the website is targeting both local and global traffic, a combination of long tail and short tail keywords will be used.

Importance of keywords in SEO 2018.

There has been a lot of change in the algorithms of the search engines for SEO ranking but still, keywords play an important role. Understanding the importance of keywords in SEO 2018 needs you to have a look at keyword density in the content. Of course, there is no rule of thumb established to use the keyword density in the content, recent SEO update 2018 states that you should be using the keywords along with the related words throughout the content of the body.

Gone are the days when algorithms counted the number of keywords that match on the page. With the recent multiple updates from panda has shifted industry from keyword stuffing to user-centric content. Hummingbird update helps the search engine to understand the real meaning behind the search term rather than keywords in the content. SEO updates have led the industry focus on a search term that satisfies the user intent rather than focusing on the keyword alone.

How is keyword still important in SEO 2018?

The above information does not lead you to ignore the importance of keyword in SEO. The point here that the content on the website is user-centric while the keyword used in the content should occur naturally. Website design company in Bangalore should play a balancing act here. The search engine is an intelligent algorithm but, it is still a machine. If your content is complex, it may have a negative impact in gaining the attention of the potential customer because it becomes difficult for the Google to understand the search term for which the website can be ranked for.

The balancing act one can play here is not to stuff the content with the targeted keywords; a strategic inclusion of the keywords in the content will help the search engines rank the page in spite of its inability to understand the subconscious meaning of the content.

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Why Business Should Have a Mobile App

Why Your Business Should Have a Mobile Application?

Why should you have mobile application for your business? Well, there are good reasons for you to develop a mobile application for your business.

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If you happen to assume that mobile apps are only meant for big business only, then you can’t be more wrong than that. Irrespective of the size of your business, a mobile application can bring lot of difference. Today, it is extremely important to have an effective mobile strategy in order to survive cut-throat competition. It’s not just about having a website which is mobile friendly.

If you take a closer look, you will notice that almost all the small businesses have their own mobile app these days. And the owners of these companies are aware of the significance of a good mobile app in order to further their business. It is the most important marketing ploy these days. You can easily find a good Mobile Application Development Company in Bangalore.

If you are looking for solid reasons to launch a mobile app for your business, then here we go:

Being visible to the customers all the time

Studies have revealed that customers spend hours on their mobile devices every day. When they have your app on their mobile screen, they will make a mental note of the brand every time they scroll through the list of apps. This is definitely good for your business.

Establishing a direct channel for marketing

When it comes to mobile apps, they offer many functions. It can provide news feeds, search features, prices, general info etc. Through a mobile app, you will be able to pass critical information to your customers. You can let your customers known of the promotions and special sales. You can take advantage of the push notifications to send a message across. One can easily find plenty of Mobile Apps Development Services in Bangalore.

You will be able to give value to your precious customers

Well, we think you should digitalize the loyalty program. You can allow your customers to collect the rewards they win through your mobile app. This will prompt your.....

Read Full Article: Why Your Business Should Have a Mobile Application?

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Developing Mobile Apps for your Business

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5 Things to Consider while Developing Mobile Apps for your Business

With the advent of smartphones into the world today, the way that that the business approaches the customers has undergone a drastic change. Practically mobile apps are what the website of the business was a decade ago. It has become inevitable for the business organizations to develop a mobile application for many good numbers of benefits that it is going to reap. However, there are few factors one should consider while developing a mobile application for the business.

Factors to consider while developing a mobile app :

Weigh your needs:

Though current market is ruled by smartphones, you should always weigh your options before the decision is taken. Know if your business needs a mobile website or a mobile app. Though the question sounds to be tricky, you should prefer to go to the mobile site first if you are recreating fully featured website. Moving ahead with the mobile app over the mobile site would make more sense if you are making the app available to the users without the need for internet or your target audiences are tech savvy.

Know target audience:

Mobile application should be developed by the Website development company in Bangalore keeping the expectations of the target audience. Know their needs by provoking discussions on the social media platforms and ensure the app is developed in a way to solve the problems faced by the customers. If the app does address the issues faced by the customers in reaching or knowing about your business, it will be uninstalled by the customers in no time. Most important is to ensure security to the data entered by the customers on the mobile application.

Choose your platform:

After you have decided to develop a mobile app for your business, you should choose your platform wisely. It is a good idea to develop a mobile application that is compatible with all platforms. However, if you are sticking application development to few platforms, the decision should be wise and careful. For example, if the mobile application is developed targeting the people of USA, make sure you design it for two platforms like iOS and Android. The aim of developing the mobile application is to reach a large number of audiences. A Mobile Apps development company in Bangalore would help take the right decision based on your target audience.

Resolution and screen size:

Smartphones in today’s market are available in varying sizes and screen resolutions. The mobile applications that are developed for the business have to be consistent across different devices. Elements like user interface and graphics need to be scalable.

Test your app before release:

Last, but the most important thing while developing the mobile application is to test your app before it is released into the market. Test the app keeping the expectation of the end users while using it. Make sure the app is not only user-friendly but also creative and deliver high performance. Poor loading time will irritate the users and makes them deviate from using the application even before it is loaded. Testing before launch will help you resolve the issues before reaches audience.

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How To optimize your product pages

Apart from optimizing the product pages of your ecommerce website for user experience, you also need to ensure the pages are good for search engines. In reality product pages of ecommerce websites are responsible for offering sales, thus income. There are a still more than a handful of ecomm business owners who believe in shortcut to success. They mostly try to achieve short term success by simply copying and pasting product descriptions. But this never works its better to follow a proper path. An Ecommerce SEO company in Bangalore can help you with all your SEO requirements for your new ecommerce business.

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Know the basics of product page optimization:

Don’t you think that a product page is also an important page even though it does not contain any content or little content? Let’s know the basics then.

Take a look at some of the best practices and you need to consider these very important ones:

Follow the usual SEO knowledge:

Prior any optimization it’s very essential to know the search terms buyers are using. This is why keywords are considered as most important and you cannot go a step further without keyword research. Your aim is to make the products available online so knowing the favorite search terms will help a lot. There are different researches tools available both free and paid. The war is to be within the first five or first three searches on Google.

Here are a few more tips:

• Make the title attractive and include the product name
• It is mandatory to include a compact product description
• Add a catchy meta description
• Add images and those must contain ALT text
• The header must be descriptive
• Please do not copy any content from other sites
• Do good linking and use rich snippets
• Focus on showing product price, description and reviews in search results

Usage of data:

When it comes to marketing, your hands are literally tied without data use. Therefore go ahead and use data and you can do so much. It aids in understanding the customers so that you can understand your customers really well......

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Technical Tips to Improve the Ranking

E-commerce Website SEO Services in Bangalore

Technical Tips to Improve the Ranking of E-commerce Website

Online business sites have developed as a compelling device for offering your items on the web without really meeting your client and additionally without demonstrating to him the genuine items. In such case, the outline of an E-trade site turns out to be imperative. The E-business sites are intended to lead the guest to one basic assignment - Make an Online Purchase. There are assortments of web-based offering rules that a proficient E-trade web specialist ought to consider.

Tips to improve your ranking:

The initial step is to know the distinction and additionally comparability between a basic site and an E-business site. As a matter of first importance, they all take after a one of a kind offering a guideline. They all should be alluring, efficient and ought to have a simple route and ought to likewise make an adept utilization of hues, plans, and illustrations. Nevertheless, an investigation uncovers some calculated contrast between them also.

Design of the site is a noteworthy piece of E-Commerce sites. As per an exploration, the center-left side territory will draw in the most consideration took after by the focal point of the page. Knowing this a website specialist should attempt to draw the "strolling way" for the guest's eye, much like what was done at the shopping center. You can get information and help from the best E-commerce Website Design Company in Bangalore.

The greatest test for an E-business web specialist is to decipher the previously mentioned ordinary promoting procedures to the virtual universe of the Internet. An accomplished fashioner will draw an inventive web way for a site guest similarly that has clarified in the genuine market situation. Dissimilar to the genuine shopping center, the site has no scent to pull in a guest. Along these lines in a site, a creator will mastermind the "rack" such that the items are presented to the guests effectively.

Get the special e-commerce site available online!

Something essential to consider is that orchestrating the items on a site is simpler than opening a shopping center. However, offering the items on site is troublesome. Along these lines an expert outlining and look of an E-trade site is famous as it is an essential factor for offering the items on the web. A viable E-business web composition will lead the guest to the correct page in a single tick or two and no more.

Every one of the actualities about the item must be exhibited keenly while each couple of line the guest ought to have the alternative to tap on the request frame. A more prominent number of items on the site prompt all the more planning intricacy. The vast majority of the modern E-business sites utilize certain personalization advances in a request to decide the best determination of items to offer to the guest. These innovations are the real piece of cutting-edge E-business sites. One of such advances incorporates forecast of what to offer the clients on his first visit to E-commerce Website SEO Services in Bangalore.

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BEST METHODS TO BOOST THE SALES

Social media marketing companies in Bangalore

BEST METHODS TO BOOST THE SALES THROUGH SOCIAL MEDIA MARKETING

Marketing and selling the product in this competitive area is becoming really tough for the marketers. The competition among the e-commerce sites are increasing rapidly. Therefore, to know how to begin and win over the competitors is an actual challenge. Every marketer has the primary motive to sell its product. Everyone wants to boost the sales to increase the profits for the growth of business. Today’s world is becoming digital and marketing through online modes are becoming necessary. One cannot flourish only on offline mode. Social media marketing is really important to boost the sales. But using social media is not an easy task. Proper strategy should be there to manage it. Here, we are discussing some best methods on how to boost sales through SMM.

Build social media goals

To be successful, setting goal is the first and foremost step. One should clear about the target he wants to attain. Once, you are sure about your goals, next step is to working in its direction. Your tasks should be according to it. The goals should be feasible and attainable. It is advisable not to complicate your goals by focusing on too much audience. Follow the rule of simplicity. If you’ll be clear about your goals, people will trust you and you will get loyal customers. This will ultimately lead to increase in sales.

Evaluate the social metrics with your goals

The next important thing to perform is to establish the most important metrics you want to pursue. The social media marketing company in Bangalore suggest that some important metrics to be consider are the reach (actual users who saw your post), the clicks on the content logo and name, the engagement (impressions or the interaction of the users) and hash tag performance(your most used hash tag).

Know the competitors

It is always better to know about the competition before starting on Social media. Know about their strategies which are making them successful. You don’t have to steal their idea, instead learn from them and implement them on your brand. This is really a smart way to increase your customers and boost up the sales.

Work on social media content

Content is the essence of marketing. SMM services in Bangalore provide unique rich quality content. Content is not only the text but it also includes the images, videos and everything that expresses the message you want to convey to your customers. Develop unique and qualifies content so that people could connect to it and they show their interest. Not only building good content is important, but also the posting on correct timings is necessary. Know about the best timings to post the content and you will definitely see better results coming out.

Connect with your audience

Engagement with the audience is the most important thing which needs to be remembering. They should not feel ignored anytime; otherwise it will prove to be dangerous for you. Always connect with your audience and take feedback. Know about their demands and work accordingly. This will boost up your sales and profits.

More Article: Impact of Tagline in Online Marketing

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Chrome To Mark All Unencrypted Pages

Website Design Services in Bangalore

  Chrome To Mark All Unencrypted Pages As ‘Not 

Secure’ Starting From July 2018

 

Well, things are not going to be the same anymore. Google Chrome has decided to mark all HTTP sites as “not secure” starting from July 2018. Chrome’s security product manager revealed this in a recent blog post. What about the status now? Well, as of now Chrome displays an information icon which is neutral in its nature. You can expect to see the new changes with the version 68. The version 68 will have additional notification in the address bar to warn users about “not secure” HTTP websites. It’s a big deal! It has far fetching implications attached to it, which will force website owners to buy HTTPS certificates. As of now, Chrome shows a “secure” sign next to a green lock icon for HTTPS enabled websites.

Chrome will soon mark all unencrypted pages as 'not secure'

Well, it is not a phenomenon for Google. In fact, Google has been doing everything to make sure that unencrypted sites receive a cold shoulder. But the latest move has to be the most explicit move from the tech giant. Starting from 2015, Google search started penalizing unencrypted websites. And that was just the beginning. The next year, Chrome had to implement warning for password files which were unencrypted. If you need assistance, you will find plenty of Website Design Services in Bangalore for the same.

The latest announcement

What exactly did Chrome say in the latest announcement? According to Google, the increase in popularity of HTTPS has made them take such a stand. It seems like all the serious webmasters have already made the jump. And that makes it easy for Google. All the major websites have already adopted HTTPS. And when it comes to Chrome traffic, most of it is already encrypted.

Chrome traffic has already made that transition. According to Chrome, they favoured such a move given there is lot of acceptance for HTTPS. In the last year or so most of the serious webmasters out there took the plunge. And they expect to see an even more balanced scene by July 2018. And that gives enough confidence to Google to go for it.

HTTPS offers protection

HTTPS is a necessity. You cannot turn your back on it anymore. It acts like a protective layer between the browser and the website. This makes it tamper free. Nobody will be able to spy on it either. When such a protection is not there, then it becomes easier for malwares and hackers to make their way. Intercepting information becomes an easy task in such a scenario. Legitimate pages will suffer as a result. Or in other words, it is high time for you to adopt HTTPS on your website.

Besides, implementing HTTPS is no longer a complicated task. You can get it done with the help of automated services. We can take the example of Let’s Encrypt here. You have very little excuses left to not implement HTTPS. In fact, Google has mentioned their ‘Lighthouse tool’ which will be highly useful in getting it achieved. So it is high time for you to implement HTTPS if you don’t want to be left behind in July 2018.

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